Catch up with past Webinars.
The webinar outlines the findings of a recent study commissioned by Celebrus and conducted by Forrester Consulting.
Hosted by Celebrus and featuring James McCormick, Principal Analyst, Consumer Insights, Forrester; Nick Holman, Senior Data Scientist, N Brown Group and Matthew Tod, Chief Data Officer, Celebrus. Highlights included:
- Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
- Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
- Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.