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Accelerate Business Success by Tracking Customers Across Channels
Accelerate Business Success by Tracking Customers Across Channels

The webinar outlines the findings of a recent study commissioned by Celebrus and conducted by Forrester Consulting.

Hosted by Celebrus and featuring James McCormick, Principal Analyst, Consumer Insights, Forrester; Nick Holman, Senior Data Scientist, N Brown Group and Matthew Tod, Chief Data Officer, Celebrus. Highlights included:

  • Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
  • Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
  • Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
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