Research & Insight

Reports, whitepapers and market research with revealing insights into how to unlock the potential in your customer data, what consumers think and how other brands are doing it.

Celebrus & Adobe - A Practical Guide to GDPR Compliance
The Path to GDPR Compliance - A practical guide for Adobe Experience Cloud users to overcoming customer data challenges

This guide outlines the challenges which organisations will encounter as a result of GDPR, and outlines a practical solution leveraging the powerful consent management capabilities within Celebrus, which are fully integrated with leading Digital Marketing Hub: Adobe Experience Cloud

Forrester-Celebrus TAP Report 101717
Forrester - Celebrus Study - Accelerate Business Success by Tracking Customers Across Channels
Topics: Cross-channel Customer Tracking

A recent study commissioned by Celebrus & conducted by Forrester Consulting offer insights into why firms struggle to harness data for enhanced customer experiences.

Forrester - Celebrus Study Infographic - Accelerate Business Success By Tracking Customers Across Channels
Topics: Cross-channel Tracking

A Custom Technology Adoption Profile Commissioned By Celebrus.

Successfully tracking and recognizing customers across all interactions requires a consistent data model, organizational alignment, and technology that can combine data across digital channels to understand what, where, why, and how customers are interacting with your enterprise.

Celebrus Technologies Putting the Retail into Retail Banking EB071216
Putting the Retail into Retail Banking. The online and mobile lessons retail banking could learn from other sectors that are forging ahead.

The research in this eBook by Celebrus reveals that retail banking has many lessons it could learn from other sectors - such as retail and travel. Those sectors have forged ahead in delivering a highly personal customer experience that both generates new customers and increases the product mix sold to existing ones. Banks have a limited product set and therefore less opportunity to cross-sell and engage customer and every interaction must count.


Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimise website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioural data.
Browse anonymously We will only collect your browsing behaviour on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalised experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.