Reports, whitepapers and market research with revealing insights into how to unlock the potential in your customer data, what consumers think and how other brands are doing it.
This guide outlines the challenges which organisations will encounter as a result of GDPR, and outlines a practical solution leveraging the powerful consent management capabilities within Celebrus, which are fully integrated with leading Digital Marketing Hub: Adobe Experience CloudDownload
A recent study commissioned by Celebrus & conducted by Forrester Consulting offer insights into why firms struggle to harness data for enhanced customer experiences.Download
A Custom Technology Adoption Profile Commissioned By Celebrus.
Successfully tracking and recognizing customers across all interactions requires a consistent data model, organizational alignment, and technology that can combine data across digital channels to understand what, where, why, and how customers are interacting with your enterprise.Download
The research in this eBook by Celebrus reveals that retail banking has many lessons it could learn from other sectors - such as retail and travel. Those sectors have forged ahead in delivering a highly personal customer experience that both generates new customers and increases the product mix sold to existing ones. Banks have a limited product set and therefore less opportunity to cross-sell and engage customer and prospects...so every interaction must count.Download