Getting Started

Help and advice on how to start using digital intelligence and analytics to drive business value from individual-level customer data including specific examples for some key industries.

Celebrus & GDPR-A Practical Guide to GDPR Compliance
Celebrus & GDPR - A Practical Guide to GDPR Compliance
Topics: GDPR Compliance, Marketing Cloud Platforms

A practical guide for users of digital marketing cloud platforms. An explanation of GDPR challenges and the legal basis required for data processing. Outlining considerations for marketing cloud users and the opportunities GDPR represents for businesses.

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Celebrus Technologies and Teradata Digital Analytics Handbook EB161015
Digital Analytics Handbook - The Crawl, Walk, Run approach to getting value from data.

Digital analytics can help organisations drive value from their data no matter their current level of analytics maturity.  Getting started can, however, seem a little daunting.  This handbook from Celebrus and Teradata, which includes a perspective from Professor Tom Davenport, takes a “crawl, walk, run” approach to getting value from data, so no matter what level of experience your organisation has, you can still drive value from that most critical business asset – data. 

The handbook outlines a number of analytics techniques which clients from a variety of industries have used to help them meet business goals and stay ahead of their competitors.

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Celebrus Technologies for Retail Banking SS030117
Celebrus for Retail Banking.

Laying the foundations for a customer-led digital transformation. Sandwiched between strengthening regulations and scrutiny and growing business demands to break down internal silos and maximise overall profitability per customer, retail banks face a multitude of challenges.

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Celebrus Technologies for Insurance SS160117
Celebrus for Insurance.

How Celebrus can help insurers in ten key areas. The advent of the internet, the disappearance of brokers and the growth of aggregators in some markets has all changed the face of the sector and the nature of its relationship with customers. Coupled with these changes are consumers’ sky rocketing expectations of the service they receive from the companies they deal with. How can Celebrus help in this challenging market?

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Celebrus Technologies 5 Top Tips to Individual Data BP080616
5 Top Tips to Individual Data - The best tips to getting started with individual-level online data.

Based on real-life experiences, feedback and advice from existing Celebrus customers, as well as input from our own implementation and support teams, here are our top five reasons and tips for starting your Celebrus implementation now with minimal impact on time, resources and effort.

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BSI: Teradata “The Shocking Case of Home Electronics Planet”
BSI: Teradata “The Shocking Case of Home Electronics Planet.” - A short light-hearted video on how analytics and data science can be used to improve business results for retailers.

Home Electronics Planet, a fictional electrical retailer, has digital marketing campaigns that are failing. Their Chief Marketing Officer gets some analytics and data science help from Business Scenario Investigators (BSI) who recommend changing their search keywords mix, creating tighter customer segments based on product purchase sequencing coupled with real-time web page personalisation, and revising their e-mail marketing to improve business results.

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Celebrus Technologies Apex Partner Programme PP200716
Celebrus Technologies Apex Partner Program.
Topics: Partner Program

By partnering with Celebrus and our award-winning, unique technology, organisations gain a real opportunity to truly differentiate themselves from their competitors.  Learn more about The Celebrus Apex Programme, our framework that offers our partners education, tools and support on Celebrus technology

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Celebrus Technologies Chief Data Officer DS141016
Celebrus for Chief Data Officers
Topics: Data uses - Driving Efficiensies

Find out how our products and services can simplify your use of data and drive efficiencies across the organisation.

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Celebrus Technologies Head of Customer Analytics DS141016
Celebrus for Heads of Analytics
Topics: Single Customer View - Omnichannel

Learn how to benefit from an omnichannel single customer view and real-time capabilities with our products and services.

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Celebrus Technologies Head of Digital Marketing DS141016
Celebrus for Heads of Digital Marketing
Topics: Customer Experience

Discover how we can help you to optimise the effectiveness of your digital marketing and drive enhanced customer experiences.

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Celebrus Technologies Head of Data Science DS141016
Celebrus for Data Scientists
Topics: Predictive Modelling - Advanced Analytics

Unearth the true value of your customer data through sophisticated tools for predictive modelling and advanced analytics.

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