Help and advice on how to start using digital intelligence and analytics to drive business value from individual-level customer data including specific examples for some key industries.
A practical guide for users of digital marketing cloud platforms. An explanation of GDPR challenges and the legal basis required for data processing. Outlining considerations for marketing cloud users and the opportunities GDPR represents for businesses.Download
Digital analytics can help organisations drive value from their data no matter their current level of analytics maturity. Getting started can, however, seem a little daunting. This handbook from Celebrus and Teradata, which includes a perspective from Professor Tom Davenport, takes a “crawl, walk, run” approach to getting value from data, so no matter what level of experience your organisation has, you can still drive value from that most critical business asset – data.
The handbook outlines a number of analytics techniques which clients from a variety of industries have used to help them meet business goals and stay ahead of their competitors.Download
Laying the foundations for a customer-led digital transformation. Sandwiched between strengthening regulations and scrutiny and growing business demands to break down internal silos and maximise overall profitability per customer, retail banks face a multitude of challenges.Download
How Celebrus can help insurers in ten key areas. The advent of the internet, the disappearance of brokers and the growth of aggregators in some markets has all changed the face of the sector and the nature of its relationship with customers. Coupled with these changes are consumers’ sky rocketing expectations of the service they receive from the companies they deal with. How can Celebrus help in this challenging market?Download
Based on real-life experiences, feedback and advice from existing Celebrus customers, as well as input from our own implementation and support teams, here are our top five reasons and tips for starting your Celebrus implementation now with minimal impact on time, resources and effort.Download
Home Electronics Planet, a fictional electrical retailer, has digital marketing campaigns that are failing. Their Chief Marketing Officer gets some analytics and data science help from Business Scenario Investigators (BSI) who recommend changing their search keywords mix, creating tighter customer segments based on product purchase sequencing coupled with real-time web page personalisation, and revising their e-mail marketing to improve business results.View
By partnering with Celebrus and our award-winning, unique technology, organisations gain a real opportunity to truly differentiate themselves from their competitors. Learn more about The Celebrus Apex Programme, our framework that offers our partners education, tools and support on Celebrus technologyDownload
Find out how our products and services can simplify your use of data and drive efficiencies across the organisation.Download
Learn how to benefit from an omnichannel single customer view and real-time capabilities with our products and services.Download
Discover how we can help you to optimise the effectiveness of your digital marketing and drive enhanced customer experiences.Download
Unearth the true value of your customer data through sophisticated tools for predictive modelling and advanced analytics.Download