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Celebrus Cements Position in CDP Marketplace with Sponsorship of Customer Data Platform Institute

Sunbury-on-Thames, 25th June 2018
  • Celebrus supports CDP Institute dedicated to helping marketers manage customer data better
  • Sponsorship underlines growing acceptance of Customer Data Platforms as a mainstream marketing technology sector
  • Relationship with CDP Institute commences with thought leadership paper and supporting webinar

Celebrus, the Customer Data Platform from D4t4 Solutions Plc, has become the latest sponsor of the Customer Data Platform Institute. The CDP Institute provides vendor-neutral information about issues, methods and technology related to customer data management in general and to Customer Data Platforms in particular. Celebrus delivers enterprise-scale CDP capabilities, including rapid implementation, privacy-compliant data capture, real-time connection to leading applications for personalisation and streaming analytics with a choice of on-premise and cloud deployment options.

Sophisticated enterprises are recognising the need for platforms that can capture data from multiple channels, retain full details as needed, orchestrate the management of that data and deliver it into applications that can rapidly activate it for deeper customer engagement. Customer Data Platforms are packaged software designed specifically to meet this need. They complement systems such as CRM and Data Management Platforms (DMPs), which are optimised to manage customer data for other purposes.

Celebrus embraces this growing demand by focusing on the development of functions that accelerate the ability of clients to realise value from customer data. This encompasses all the line-of-business consumers of customer data including marketing, CRM, contact centre, customer service, compliance, analytics and data science.

Matthew Tod, Chief Data Officer at D4t4 Solutions Plc, commented: "The last 12 months have seen a transformation in the CDP market as leading enterprises realise the benefits of managing customer data with platforms like ours. Celebrus is delighted to sponsor the CDP Institute and support its role as a genuine thought leader in this fast-growing space."

David Raab, founder of The CDP Institute, added: "We are pleased to add Celebrus as a CDP Institute sponsor. Their system provides great value to customers in search of CDP capabilities."

Thought Leadership Paper now available with webinar scheduled for this week

David Raab has welcomed Celebrus as a sponsor of The CDP Institute by authoring a thought leadership paper entitled "Customer Data Platforms in Financial Services." This supports Celebrus’ focus on this industry sector and comprehensively illustrates what banks and insurers should be looking for when contemplating partnership with a CDP provider.

"Customer Data Platforms in Financial Services" was discussed by David Raab and Matthew Tod on a webinar on Thursday 28th June 2018. A recording of this webinar is available at: https://www.d4t4solutions.com/resources/analyst-research/.

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