The Total Economic Impact™ of Celebrus

David Park, Consultant, Forrester Consulting and Matthew Tod, Chief Data Officer, D4t4 Solutions plc host a webinar discussing the findings of this TEI study.

Artificial Intelligence (AI) and Machine Learning (ML) are technologies that banks and other enterprise organizations are increasingly embracing. To help understand what organizations aim to achieve and the challenges they are facing, Celebrus and Dell EMC commissioned Forrester Consulting to conduct an extensive study into the way enterprises are using this technology. The resulting Total Economic Impact (TEI) study surveyed a number of organizations to reveal their approach to AI and ML strategies, as well as the barriers to success they face. The Forrester Consulting team also conducted extensive research into a leading European bank’s use of Celebrus in combination with a best of-breed enterprise decisioning solution. This study examines the bank’s use of these technologies to achieve 1-to-1 personalization and quantifies the benefits they achieved through this project.

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