Customer Data Platforms in Financial Services

CDP Institute founder David Raab hosts this webinar and is joined by Matthew Tod, Chief Data Officer at D4t4 Solutions, for a discussion of the CDP Institute’s paper on Customer Data Platforms in Financial Services.

Financial services organizations are experiencing complexity and marketing challenges as they attempt to compliantly personalize and optimize the customer journey across a growing number of channels. Watch to see how leading banking and insurance organizations are leveraging Customer Data Platforms to transform their customer engagement programs. This webinar also analyzes the changing needs of financial services organizations and identifies the capabilities that they require from a Customer Data Platform.

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