Webinars

Catch up with past Webinars and Podcasts.

Customer Data Platforms in Financial Services
Customer Data Platforms in Financial Services

CDP Institute founder David Raab hosts this webinar and is joined by Matthew Tod, Chief Data Officer at D4t4 Solutions, for a discussion of the CDP Institute’s paper on Customer Data Platforms in Financial Services.

Financial services organisations are experiencing complexity and marketing challenges as they attempt to compliantly personalise and optimise the customer journey across a growing number of channels. Watch to see how leading banking and insurance organisations are leveraging Customer Data Platforms to transform their customer engagement programmes. This webinar also analyses the changing needs of financial services organisations and identifies the capabilities that they require from a Customer Data Platform.

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GDPR and Celebrus
Introduction to GDPR with Celebrus

The webinar provides a discussion around consent and the legal basis for the processing of personal data. We then look behind the scenes at the Celebrus Customer Data Platform; how it effects the processing of personal data and what it can do to help

Hosted by Ant Phillips, Product Architect, Celebrus

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Accelerate Business Success by Tracking Customers Across Channels
Accelerate Business Success by Tracking Customers Across Channels

The webinar outlines the findings of a recent study commissioned by Celebrus and conducted by Forrester Consulting.

Hosted by Celebrus and featuring James McCormick, Principal Analyst, Consumer Insights, Forrester; Nick Holman, Senior Data Scientist, N Brown Group and Matthew Tod, Chief Data Officer, Celebrus. Highlights included:

  • Only 26% of businesses surveyed are able to use data to improve customer experience for all or most of their customers’ interactions.
  • Nearly two-thirds of surveyed organisations have difficulty recognising customers across digital channels.
  • Almost all firms recognise the importance of tracking on customer engagement and that technology is key to making it work.
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Properly Managing Customer Consent for GDPR and the Sentient Enterprise
PODCAST: Properly Managing Customer Consent for GDPR and the Sentient Enterprise

In this podcast, Russell Tewkesbury, Sales Director - Celebrus, shares that their system collects individual data with a minimum of technical input and that Celebrus is part of an emerging Gartner category called Customer Data Platforms, which are systems that gather data about individual customers in a compliant way and make it available to the systems that need it for analytics.

He provided details on the Celebrus recently released GDPR-compliant solution that enables their customers to properly manage consent.

Ron Powell, independent analyst and industry expert, conducted this interview on 11 Dec 2017.

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