Research & Insight

Reports, whitepapers and market research with revealing insights into how to unlock the potential in your customer data, what consumers think and how other brands are doing it.

Forrester's Total Economic Impact Study of Celebrus

Cost Savings & Business Benefits Enabled by Real-Time Data & Decisioning. The commissioned study surveyed a number of organizations to reveal their approach to AI and ML strategies, as well as the barriers to success they face. The Forrester Consulting team also conducted extensive research into a leading European bank’s use of Celebrus in combination with a best of-breed enterprise decisioning solution. It gives the clear business benefits and cost savings of Celebrus; the sales lift, ROI, improved customer experience and eliminated tagging costs.

eBook: Collecting Compliant Personal Data 20181017
A Practical Guide to Collecting Compliant Personal Data in the Digital World

This book focuses on the thirst for insightful data within enterprises, the implications of privacy regulations on customer relationships and automating how data is collected in a compliant manner to power artificial intelligence (AI) applications.

Celebrus & Adobe - A Practical Guide to GDPR Compliance
The Path to GDPR Compliance - A practical guide for Adobe Experience Cloud users to overcoming customer data challenges

This guide outlines the challenges which organizations will encounter as a result of GDPR, and outlines a practical solution leveraging the powerful consent management capabilities within Celebrus, which are fully integrated with leading Digital Marketing Hub: Adobe Experience Cloud

Forrester-Celebrus TAP Report 101717
Forrester - Celebrus Study - Accelerate Business Success by Tracking Customers Across Channels
Topics: Cross-channel Customer Tracking

A recent study commissioned by Celebrus & conducted by Forrester Consulting offer insights into why firms struggle to harness data for enhanced customer experiences.

Forrester - Celebrus Study Infographic - Accelerate Business Success By Tracking Customers Across Channels
Topics: Cross-channel Tracking

A Custom Technology Adoption Profile Commissioned By Celebrus.

Successfully tracking and recognizing customers across all interactions requires a consistent data model, organizational alignment, and technology that can combine data across digital channels to understand what, where, why, and how customers are interacting with your enterprise.


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