Celebrus version 9, the first major release since 2014, delivers a comprehensively re-engineered product with revolutionary new features and functionalities. Celebrus has been re-architected to enable data to be connected within milliseconds. This Instant Data makes real time 1-to-1 personalization possible by enabling bespoke content driven by next-best-actions to arrive in digital channels with ultra-low latency. Celebrus connection times are significantly lower than page loading times, enabling in-the-moment, individual level personalization of digital channels.
Celebrus version 9 has enhanced mobile capabilities which enable organizations to capture a more complete view of customer behavior on mobile apps and devices. Extended mobile capabilities now enable the capture of swiping gestures and device orientation data, leading to the creation of even more in-depth customer profiles. Celebrus unique ability to capture detailed customer interaction data in combination with the Instant Data capabilities introduced with version 9, provides an optimized and tailored experience for customers across all channels and devices.
Finally, Celebrus version 9 connects customer profile data to real-time scoring servers to provide powerful enrichments to customer profiles. Propensity scores generated by models running in scoring environments add valuable detail to customer profiles, offering new opportunities to activate customer data. As a result of real-time scoring capabilities, combined with Celebrus real-time connectivity with enterprise decisioning solutions, version 9 offers solutions for risk and fraud prevention, marketing decisioning and credit screening.
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