Analyst Research

Celebrus works with leading industry analysts, researchers and thought leaders to refine and develop market understanding of Customer Data Platforms and their application within leading organizations

Watch the CDP Institute Webinar

Watch the Technology Adoption Profile webinar Featuring Forrester lead analyst James McCormick

Organizations will commit to CDPs for foundational data management. To enable the customer-driven engagement today’s B2B consumer demands, the 80% of leaders whom data weakness currently frustrates will choose to buy - not build.

"Predictions 2019: B2B Marketing And Sales", Forrester Research, Inc., October 25, 2018

Customer Data Platform

Customer Data Platforms in Financial Services

David Raab, CDP Institute, June 2018

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The Technology Adoption Profile Undertaken by Forrester Consulting

Forrester, October 2017

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Rate your Digital Intelligence Mastery

Cinny Little & James McCormick, Forrester, September 2017

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Build Digital Intelligence For Your Insights-Driven Business

James McCormick, Forrester, August 2017

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Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

James McCormick, Forrester, February 2017

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Real time interaction management

Vendor Landscape: Real-Time Interaction Management

Rusty Warner, Forrester, May 2017

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Make Omnichannel A Cornerstone Of Your Telecom Digital Transformation

Dan Bieler, Forrester, March 2017

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Customer journey analytics

Forrester Wave: Customer Journey Analytics Visioning Platforms Q3 2017

Joanna van den Brink-Quintanilha & Alex Causey, Forrester, September 2017

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The Journey Analytics Road Map: From Start To Scale

Joanna van den Brink-Quintanilha & Alex Causey, Forrester, July 2017

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Vendor Landscape: Customer Journey Analytics Providers

Tina Moffett, Joanna van den Brink-Quintanilha, Forrester, October 2016

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Customer profile management

Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

Cinny Little & James McCormick, Forrester, August 2017

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Organize for Digital Intelligence With These Three Models

Cinny Little & James McCormick, Forrester, August 2017

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