Product Information What is the Celebrus CDP?

Collecting data

Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.

The four elements of the Celebrus CDP Solutions


Accelerated speed-to-value from faster deployment

Lower end-to-end TCO from “no-tagging” deployment and reduced ongoing change overheads

Faster application performance delivers enhanced conversion rates


Increased lead generation and improved customer acquisition

Higher customer satisfaction scores enhance loyalty and reduce churn

Right-time data heightens cross-sell and upsell opportunities

Campaign attribution capability optimises marketing efficiency


Integration with existing enterprise technology investments maximises overall ROI

Reduced cost through use of pre-built connectors, continuously developed with strategic partners


Control customer data with flexible deployment options: on-premise, cloud or hybrid

Ownership of rich, first-party data decreases costs and creates business value

Lower reputational risk and regulatory exposure, while reducing outlay on privacy compliance

Delivering multiple related business goals

Diagram: Delivering multiple related business goals

Celebrus and GDPR

Celebrus is a GDPR-compliant Customer Data Platform, capturing customer consent preferences in real-time and seamlessly passing these details to downstream applications for an up-to-the-minute view of customer permissions. We understand customers as individuals and our unique technology can assist organisations in responding to the key elements of GDPR on their journey to compliance.

Find out more about our GDPR Solution.


Maximise the power of Adobe Experience Cloud with Celebrus

Video thumbnail: Maximise the power of Adobe Experience Cloud with Celebrus

Celebrus now features a tight integration with Adobe Experience Cloud which delivers:

  • Compliant, first party PII data of the highest quality to Adobe
  • A reduction in the effort and cost associated with data capture
  • The ability to profile and activate customer data to achieve 1-to-1 personalisation,
  • Tight integrations with leading decision engines which enable the real-time flow of next-best-actions into Adobe
  • And the ability to manage consent across channels to ensure compliance with GDPR

Feed the Pega brain with granular Celebrus customer data

Video thumbnail: Feed the Pega brain with granular Celebrus customer data

Celebrus features a tight integration with Pegasystems Customer Decision Hub which provides:

  • The ability to capture highly granular, compliant, first party data, in real-time
  • Individual customer profiles containing all historical behavioral data
  • The ability to structure customer data within milliseconds of capture and identify pre-processed behavioral signals
  • Real-time bi-directional connectivity between Celebrus and Pega, which enhance next-best-actions and enable genuine 1-to-1 personalisation

Cross-channel Tracking

A commissioned study conducted on behalf of D4t4 Solutions by FORRESTER CONSULTING


Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimise website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioural data.
Browse anonymously We will only collect your browsing behaviour on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalised experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.