The four elements of the Celebrus CDP Solution

Solving the poor data issue for enterprise-scale financial services and consumer organizations

Data Capture

Our multi-patented Rapid Acquisition Capability enables faster set up, capturing
better data at lower cost

Customer experience

  • All iOS, Android and Windows mobile and tablet apps
  • All major web and mobile browsers in the last 10 years
  • Automated and manual live chat and voice control on web and mobile

Marketing activity

  • Email and display advertising across
    all channels
  • Video and audio streaming
  • View, shares, likes and retweets across all social channels

Profile enrichment

  • CRM, contact management and
    offline customer data
  • Application forms and shopping
  • All connected Internet of Things devices and data enrichments

Data Creation

Celebrus creates detailed customer data which power systems of insight,
engagement and artificial intelligence


Triggers and signals derived from events

Signal scores based upon aggregated events and predictive models for use in decision making and personalization applications


Unified interaction data clickstream

Raw interaction and experience events, enriched and delivered in real-time for use in streaming analytics


Individual customer profiles for 1-to-1 and segmentation

Summarized profile of an individuals' behavior over time and channels for analytics, decisioning, personalization and AI/ML


Customer analytics and reporting data feed

75+ structured data tables and the source event tables for use in reporting, analytics and AI/ML

Data Connections

Celebrus connects customer data for activation in true real-time to enterprise class insight, engagement and AI/ML platforms

Decisioning systems

The Celebrus
Universal Connector plus

Discovery & BI platforms

The Celebrus
Universal Connector plus

Real-time streams

The Celebrus
Universal Connector plus

Data warehouses

The Celebrus
Universal Connector plus

Marketing clouds

The Celebrus
Universal Connector plus


The Celebrus
Universal Connector plus

Data Control

Celebrus has all the control features required by large global enterprises to facilitate rollout and management


  • On premise, cloud and hybrid options
  • Regulatory consent management
  • First party customer data ownership
  • Product security including penetration testing


  • Change management controls
  • Rigorous SLA and extensive support
  • Extensive licensing options


  • Role based access control
  • Comprehensive audit logging
  • Analyst friendly interface


  • Enterprise solution integration
  • Proven enterprise scalability
  • Highly resilient and reliable

Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimize website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioral data.
Browse anonymously We will only collect your browsing behavior on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalized experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.