The four elements of the Celebrus CDP Solution

Solving the poor data issue for enterprise-scale financial services and consumer organizations

Data Capture

Our multi-patented Rapid Acquisition Capability enables faster set up, capturing
better data at lower cost

Customer experience

  • All iOS, Android and Windows mobile and tablet apps
  • All major web and mobile browsers in the last 10 years
  • Automated and manual live chat and voice control on web and mobile

Marketing activity

  • Email and display advertising across
    all channels
  • Video and audio streaming
    interaction
  • View, shares, likes and retweets across all social channels

Profile enrichment

  • CRM, contact management and
    offline customer data
  • Application forms and shopping
    baskets
  • All connected Internet of Things devices and data enrichments

Data Creation

Celebrus creates detailed customer data which power systems of insight,
engagement and artificial intelligence

Signals

Triggers and signals derived from events

Signal scores based upon aggregated events and predictive models for use in decision making and personalization applications

Stream

Unified interaction data clickstream

Raw interaction and experience events, enriched and delivered in real-time for use in streaming analytics

Summary

Individual customer profiles for 1-to-1 and segmentation

Summarized profile of an individuals' behavior over time and channels for analytics, decisioning, personalization and AI/ML

Structured

Customer analytics and reporting data feed

75+ structured data tables and the source event tables for use in reporting, analytics and AI/ML

Data Connections

Celebrus connects customer data for activation in true real-time to enterprise class insight, engagement and AI/ML platforms

Decisioning systems

The Celebrus
Universal Connector plus

Discovery & BI platforms

The Celebrus
Universal Connector plus

Real-time streams

The Celebrus
Universal Connector plus

Data warehouses

The Celebrus
Universal Connector plus

Marketing clouds

The Celebrus
Universal Connector plus

Advertising

The Celebrus
Universal Connector plus

Data Control

Celebrus has all the control features required by large global enterprises to facilitate rollout and management

Compliance

  • On premise, cloud and hybrid options
  • Regulatory consent management
  • First party customer data ownership
  • Product security including penetration testing

Management

  • Change management controls
  • Rigorous SLA and extensive support
  • Extensive licensing options

Access

  • Role based access control
  • Comprehensive audit logging
  • Analyst friendly interface

Technical

  • Enterprise solution integration
  • Proven enterprise scalability
  • Highly resilient and reliable
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