Customer Data Platform What is it and how can Celebrus help?

Collecting data

Celebrus captures the market’s most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud.

Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.

Celebrus Real-Time Enterprise CDP

Video thumbnail: Celebrus Real-Time Enterprise CDP

Celebrus is the only Customer Data Platform which can power genuine real-time 1-to-1 customer experiences

  • Tagging free fully compliant customer data capture across all channels
  • Create comprehensive and highly accurate customer profiles
  • Detect signals of opportunity or threat from customer behaviour in real time
  • Connect customer data to enterprise decisioning or analytics applications in real time
  • Achieve complete control of your customer data

What is a real-time Customer Data Platform (CDP)?

A CDP creates comprehensive customer profiles and makes them available, in real-time, for activation by other technologies in order to create deep insight and orchestrate omnichannel engagement.

Typical problems we help you to solve

"Messy, siloed data is a major marketing problem according to the majority of marketing leaders"* and hinders strategy delivery.

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Incomplete data

Not all behaviours or experiences, not from across all channels

Incorrect insight

Sub-optimal decisioning, inaccurate view of the customer and non-performing AI/ML models

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Badly governed

Siloed, non-compliant, inaccurate, inconsistent, poorly maintained

Increased risk

Increased liability due to non-compliant and inconsistent customer data

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Out-of-date or not delivered in real-time

Poor personalisation

Low relevance omnichannel customer experience leading to lower satisfaction scores and increased churn

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Not joined up into a single multi-channel individual profile

Siloed customer data

High deployment costs, ongoing change costs, greater data wrangling costs and much longer time-to-value

* Gartner Market Guide for Customer Data Platforms for Marketing, July 2018

What does the Celebrus CDP provide?

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One customer profile

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75+ extensible tables
500+ pre-defined fields

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Opportunity & threat
signal detection

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Real-time & AI optimized data

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Unified across all
digital channels

Forrester - Celebrus Study Infographic - Accelerate Business Success By Tracking Customers Across Channels

Video thumbnail: Maximise the power of Adobe Experience Cloud with Celebrus

A Custom Technology Adoption Profile Commissioned By Celebrus.

Successfully tracking and recognizing customers across all interactions requires a consistent data model, organizational alignment, and technology that can combine data across digital channels to understand what, where, why, and how customers are interacting with your enterprise.

Cross-channel Tracking

A commissioned study conducted on behalf of D4t4 Solutions by FORRESTER CONSULTING


Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimise website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioural data.
Browse anonymously We will only collect your browsing behaviour on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalised experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.