Celebrus captures the market’s most complete picture of customer behaviour and experience, creating events and profiles in real-time for 1-to-1 personalisation and streaming analytics. Celebrus is quick and easy to deploy and connects to industry-standard data applications for customer insight and engagement. Celebrus also gives clients complete control by enabling best-in-class privacy compliance and flexible options for hosting data on-premise or securely in the cloud.
Celebrus is used by global businesses in banking, insurance, retail, travel, automotive and telco industries, collaborating with leading industry partners to drive rapid transformation in customer engagement programmes.
What is a real-time Customer Data Platform (CDP)?
A CDP creates comprehensive customer profiles and makes them available, in real-time, for activation by other technologies in order to create deep insight and orchestrate omnichannel engagement.
Typical problems we help you to solve
"Messy, siloed data is a major marketing problem according to the majority of marketing leaders"* and hinders strategy delivery.
Incomplete data
Not all behaviours or experiences, not from across all channels
Incorrect insight
Sub-optimal decisioning, inaccurate view of the customer and non-performing AI/ML models
Badly governed
Siloed, non-compliant, inaccurate, inconsistent, poorly maintained
Increased risk
Increased liability due to non-compliant and inconsistent customer data
Untimely
Out-of-date or not delivered in real-time
Poor personalisation
Low relevance omnichannel customer experience leading to lower satisfaction scores and increased churn
Disparate
Not joined up into a single multi-channel individual profile
Siloed customer data
High deployment costs, ongoing change costs, greater data wrangling costs and much longer time-to-value
* Gartner Market Guide for Customer Data Platforms for Marketing, July 2018
