All the technical detail, expertise and advice


Pigeonholed - What does Celebrus do?

Published: Thursday, 09 October 2014 11:24 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics

What does Celebrus do? Web Analytics? Middleware? Perhaps a tag management solution? OEM component? Website personalization? MVT? The list goes on …

That’s because Celebrus is very much a platform providing many and varied solutions to today’s marketing and customer analytics challenges.  

In an era of technology proliferation and multiple point solutions this platform-based approach can make life difficult for our marketing team.  Why?  Well humans want to categorize, to pigeonhole things. It's an essential technique to reduce the massive volumes of data that surround us daily and make sense of it. Categorization is essential. It means that our brains can focus on a few details, whilst ignoring the majority of what we see.  If our brains make a mistake with regards to what's important then perhaps life threatening details get missed: consider what's being pigeonholed by your grey matter as you cross the road.

At the heart of the Celebrus platform is its data capture and delivery mechanisms which are unique in the HTML5 world. But this belies the platform's capabilities. Celebrus is an enabling technology. It is a data capture, delivery and execution platform. Celebrus gathers individual-level data from across multiple channels in a standardized format, making it easy to piece together and manipulate.  It feeds this real-time data into a variety of complementary technologies.  Celebrus can perform deterministic, rule driven personalization, or coupled to a decisioning engine can execute predictive personalization. Celebrus can be deployed in a passive stance, providing a real-time querying service to determine a visitor's current and past intent. In a proactive stance Celebrus will detect trigger points for target segments and execute content personalization, advertising etc, or invoke another system to act such as an email service provider.

Celebrus is not one thing to all. It is many things. And it delivers a lot of results including improved conversion rates, increased average order values and optimized marketing investments, as well as fraud identification, multivariate testing and loads more.  Take another look at Celebrus' capabilities. You may be surprised.


Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimize website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioral data.
Browse anonymously We will only collect your browsing behavior on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalized experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.