All you need to know about the updated version of Celebrus
Published: Monday 30th April 2018
In light of the EU’s GDPR regulations which become enforceable on May 25th, and alongside Facebook’s move to shut down their Partner Categories Program, the latest release of Celebrus couldn’t come at a better time for businesses looking for a compliant and highly effective means of collecting customer data and targeting customers through a variety of digital channels. Read more
Embracing the world of streaming analytics with Celebrus and Kafka
Published: Tuesday, 31 October 2017 by Ant Phillips, Senior Developer
Big Data Analytics
With the new release of Celebrus, we've introduced Apache Kafka integration across the product. For those of you who aren't yet familiar with Kafka, it is a distributed streaming platform – but what exactly does that mean? Well in general terms, Kafka enables applications to share data using a publish and subscribe design pattern similar to message queues and enterprise messaging systems. What's different about Kafka is that it does this in a very elegant way which provides extremely high performance and low latency. Both of these characteristics make it very well suited to building real-time streaming data pipelines that react to streams of events. Read more
The British obsession with the weather is well-founded – Celebrus data enrichment
Published: Monday, 12 December 2016 by Ant Phillips, Senior Developer
Big Data Analytics
Perhaps the most exciting new feature in our latest release, Version 8 Update 16, is what we call Data Enrichment. The concept is really simple; it allows you to call out from Celebrus to retrieve extra information. The information you get is added to the Celebrus Event Stream as one or more new events. Exactly what information you get, when you get it, and where you get it from, are entirely up to you. Read more
Really real-time expansion with expanded Celebrus data streams
Published: Thursday, 14 September 2016 by Ant Phillips, Senior Developer
Big Data Analytics
Celebrus has support for a wide range of data warehouse systems, everything from the traditional database vendors (MySQL, Oracle, SQL Server, Teradata et al), document-centric systems like MongoDB, through to the latest business intelligence platforms like Hadoop and Teradata Aster. These are all ideal for storing and processing the detailed and complete individual-level detailed data which Celebrus collects and generates. Read more
High performance analytics with Celebrus
Published: Tuesday, 29 December 2015 by Ant Phillips, Senior Developer
Big Data Analytics
It's just about a year now since we first added Hadoop support into Celebrus. That release focused primarily around feeding data in the Apache Avro file format into Apache Hive. With our latest of the Celebrus Big Data Engine Version 8 Update 14 we’ve expanded this to include the Apache Parquet file format and the Apache Impala analytics database. Read more
Helping Celebrus clients make the most of mobile
Published: Tuesday, 17 November 2015 by Ant Phillips, Senior Developer
Digital Intelligence
In the last six months we have witnessed a tipping point in mobile deployments of Celebrus. It is pretty clear to us that for many customers mobile traffic now exceeds traditional desktop traffic. Read more
How secure is secure?
Published: Friday, 15 May 2015 12:11 by David Hetling, Marketing Manager, IS Solutions plc
Big Data Analytics
Data, data, everywhere. The web is alive with facts and figures about how much more data there is this week than last week – or last year – or last decade. Suffice to say, the momentum behind data growth is not slowing down – neither is it likely to any time soon. Read more
Keep Calm and Ask Any Question
Published: Sunday, 26 April 2015 08:53 by Ant Phillips, Senior Developer
Digital Intelligence
One of the most striking trends we have seen recently is how our customers are using our product for real-time personalization, not just on websites but also across other digital channels e.g. SMS and email, and non-digital ones e.g. call center. Historically, the offers and promotions presented to website visitors have always been focused around an individual and their behaviors on the site. Read more
Global performance measurement: removing the currencies pain
Published: Monday, 30 March 2015 10:39 by Lincoln Goldspink, Chief Technology Officer
Contextual Marketing
The world is a small place. Customers buy goods from all over the world with just a few clicks. Delivery times have decreased; take Amazon Prime for example. It's just really easy to buy stuff online from anywhere nowadays. Read more
Driving Data Loading to find the facts
Published: Tuesday, 24 February 2015 15:24 by Ant Phillips, Senior Developer
Big Data Analytics
It is just a few weeks since we completed the acquisition of Celebrus by IS Solutions. Since then we’ve moved offices from Newbury to Sunbury-on-Thames. Not surprisingly that involved clearing out a whole heap of stuff which has been lying around for far too long. Along the way we unearthed several dusty product release CDs going back over a decade. Read more
Beyond the cookie
Published: Monday, 02 February 2015 10:18 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics
Celebrus automatically builds audience profiles comprising not only audience attributes, but also their behavior. Why? Well Celebrus leverages these profiles in real-time to perform behavioral targeting. Read more
Celebrus v8 raises the bar
Published: Sunday, 04 January 2015 13:33 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics
The Celebrus V8 Big Data Engine was a significant leap forwards in the realm of online data capture. Celebrus has always been a 'capture everything' approach for HTML based technologies, but this sometimes under fire from traditional taggers. Why? Read more
Nothing comes for free...but nearly
Published: Friday, 12 December 2014 12:04 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics
Nothing in this world comes for free. Celebrus is a commercial product, hence it costs in monetary terms. But what about performance? What impact does Celebrus data collection have on the performance of a HTML based website? Zero? Zero is the answer many would dearly love to hear, but that's not actually accurate. Read more
Pigeonholed - What does Celebrus do?
Published: Thursday, 09 October 2014 11:24 by Lincoln Goldspink, Chief Technology Officer
Big Data Analytics
What does Celebrus do? Web Analytics? Middleware? Perhaps a tag management solution? OEM component? Website personalization? MVT? The list goes on … Read more
So what's the context?
Published: Tuesday, 30 September 2014 13:16 by Ant Phillips, Senior Developer
Big Data Analytics
Taking words out of context is one of those distortions which never fails to amuse. Whether it be entertainment, politics, or history, everything seems vulnerable to removing a few choice words. And context isn’t just reserved to just the world of words, photography is fair game as well. Read more
Not all data is born equal – tagging for data capture
Published: Thursday, 14 August 2014 09:48 by Paul Siddall, Senior Pre-Sales Consultant
Big Data Analytics
Tag Management Systems (TMS) are typically in place as a means to solve the 'tagging' issues caused by ongoing requirements to add JavaScript tags to a website, usually for traditional web analytics solutions and online advertising. Read more
Top Tips for Looking at Data Analytics - the Five W's
Published: Thursday, 24 July 2014 14:54 by Ant Phillips, Senior Developer
Big Data Analytics
The Who, What, When, Where, How and Why of Celebrus Event Data. Celebrus is all about data. Specifically data which tells you what your customers are doing and via which channels. If I were a marketer, instead of a software developer, I’d probably call this ‘audience behavioral intelligence’, or some such fancy term. When we talk about data we really mean events. Read more
Real-Time Data Feeds
Published: Thursday, 05 June 2014 10:18 by Paul Siddall, Senior Pre-Sales Consultant
Big Data Analytics
Beyond Reporting to Real-Time Marketing. An increasing number of systems say they offer real-time data feeds, allowing a company to consume and then action data in real-time. When looking at the system intended to consume this data and turn it into actions however, it’s important to understand the quality and richness of data in the feed and how immediately actionable it is. Read more