Press Releases


D4t4 Solutions Launches Celebrus Machine Learning Delivering ‘Industry First’ Capabilities

Sunbury-on-Thames, 26th May 2020

D4t4 Solutions plc ( is pleased to announce the launch of its ground-breaking Celebrus Machine Learning release. Celebrus, ( is a leading Customer Data Platform (CDP) used by enterprises in banking, insurance, retail, travel and telco industries, collaborating with leading industry partners to drive rapid transformations of customer engagement programmes.

The embedding of both Machine Learning (ML) and Natural Language Processing (NLP) capabilities within Celebrus version 9.2, are industry firsts. Celebrus is the only solution of its kind to use Machine Learning to deliver Automated Marketing Signals (AMS). AMS enable enterprises to identify new revenue generating opportunities and dramatically limit customer churn.

The significant new product enhancements include:

  • 50+ Automated Marketing Signals (AMS)
    AMS are pre-configured behavioural signals which reveal customer intent giving enterprises new opportunities to convert more customers by serving highly personalised, real-time content. Immediately following capture of customer behaviour, Celebrus ML technology detects signals of customer interest which indicate heightened propensities to convert including:
    • life events;
    • areas of interest;
    • interactions and
    • subscribing behaviour.

    AMS are instantly fed to an enterprise’s decisioning platform, resulting in hyper-personalisation at scale.
  • fastText analytics
    Celebrus now features fastText integration, Facebook’s leading text and semantics library, which is ideally suited to many of the Natural Language Processing (NLP) problems enterprises face, including sentiment analytics. New real-time NLP capabilities deliver even more detailed customer profiles enriched with sentiment scores, which can be connected to enterprise decisioning systems within milliseconds. Celebrus enables enterprises to operationalise ML and NLP to gain insights into visitor intent and preferences. These insights determine automated, in-the-moment responses, relating to the customer’s text inputs on any channel.
  • Instant Personalization
    With the addition of HTTP/2.0 connectors, Instant Personalization demonstrably reduces latencies within personalised customer journeys. Instant Personalization enables decisioning applications to transmit a constant stream of individually tailored content within milliseconds, as Server-Sent-Events. Enterprise customers benefit from the delivery of an in-the-moment, flicker-free display of content, personalised in response to their individual behaviour and preferences.
  • Anomaly Detection
    Anomaly Detection automates the identification of unusual customer behaviour. It is engineered to provide analytics for any data point captured by Celebrus and detect previously hidden outlying values. This intuitive feature can be rapidly deployed, with minimal configuration requirements and provides significant efficiency savings that enable the rapid optimisation of digital channels to drive increased conversions.
  • Visibility Detection
    Visibility Detection eliminates the problem of false negatives and inaccuracies in marketing attribution reporting. All too often, offers, advertising and personalised content is not seen by visitors, because they scrolled past the content or left the page without time to read it. Visibility Detection automates the capture of content displayed onscreen for a specified time and is therefore deemed visible to individual visitors. It ensures that your decisioning solutions are fed the most accurate data, improving personalisation and optimising your ad spend.

Version 9.2 of Celebrus is available now for new and existing Celebrus clients. Please contact the D4t4 team on or check out our webcast recording here:

Our use of cookiesv20190815

At D4t4 Solutions we are all about the data. We are serious about data protection and your privacy and we will only collect your personal data and use it with your permission. We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our cookies policy & settings page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Anonymous browsing

We like to set Celebrus cookies to help us to improve our website by collecting and reporting information on how you use it. For more information on how these cookies work please see our 'Cookies page'.

By selecting anonymous browsing, these cookies will not allow us to identify you.


Opted-in browsing

In addition to collecting and reporting data on how you use our website, we will also collect information that allows to identify you which in turn allows us to communicate with you more precisely. You will be able to opt-out of our communications at any time. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted by D4t4 Solutions.