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Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Sunbury-on-Thames, 5th July 2018
  • Latest connector supports creation of Custom Audiences in Google or Facebook
    • Enriches audience-building capabilities with advanced profile creation
    • Overcomes privacy concerns with compliant customer data capture
    • Enables real-time orchestration of digital advertising

The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its ability to integrate with Google or Facebook ad networks with its new Custom Audience Connector.

Enhances Google and Facebook ad effectiveness with improved profile creation

Celebrus is the industry’s most advanced unified system for customer data and its advanced profile creation features are now being used to enhance the capabilities of leading ad networks Google and Facebook. The new Custom Audience Connector for Google or Facebook supports these networks’ audience-building features by enhancing their ability to profile users based on common attributes. This profile-matching can be based either on direct correlations between users or on more loose attributes that enable the building of lookalike audiences with similar interests.

Enables compliant profiles of Google and Facebook users – in real-time

Celebrus not only provides first-party compliant data to enable this feature, overcoming any privacy or permissions concerns that may exist, but it also enables this capability in real-time as well as orchestrating adverts with existing Data Management Platforms (DMPs) for the most immediate, accurate and effective campaigns.

Broadest possible reach for Google clients

This feature holds particular benefits for enterprise users of the Google ad network. Integration with Google for creating custom audiences provides access also to YouTube, Gmail and Google Shopping users as well as the Search Network by leveraging Google AdWords Customer Match.

The Celebrus Custom Audience Connector is part of the latest release of the Celebrus Customer Data Platform, Version 8 Update 19. The new features in Version 8 Update 19 further broaden the appeal of Celebrus to enterprises focused on deepening customer engagement and are available immediately for new and existing Celebrus clients.

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