Analytics to Drive Data Advantage
Our analytics focus is on achieving business outcomes like growth in sales, reduction in costs and increased efficiencies. We mainly work with customer data, taking a holistic view of the customer and how to use data to enable more cost-effective growth.
The major business outcomes on which we focus our analytics are:
- Improving customer experience.
- Reducing customer service costs.
- Reducing customer acquisition costs.
- Increasing lead generation.
- Optimising product and trading decisions.
- Growing existing customer sales.
- Upgrading commercial effectiveness.
- Enhancing compliance and risk reduction.
We do big data, data blending, predictive analytics, digital analytics and prescriptive analytics; we use neural networks, and are developing techniques using artificial intelligence, but our absolute focus is on business outcome rather than the techniques and tools used.