A scalable and flexible cloud-based service that collects, processes and analyzes data from all customer data sources at the individual level. Our Rapid Analytics solution delivers a level of granularity and insight currently out of reach for most organizations and its low-cost entry point enables minimal time-to-value. It combines the most accurate digital customer behavioral data from the Celebrus Customer Data Platform with Microsoft’s industry-leading cloud platform, Azure.
For organizations with sophisticated analytics already in place, real-time data collection is also available for enhanced customer interactions and personalization.
Typical problems we help you to solve
Some of the challenges and issues that you may be encountering:
- You need a single version of the truth by combining data from multiple online and offline sources into a single hub
- Your personalization and customer experience initiatives are being held back by poor or incomplete customer behavioral data
- You need to put your data into the hands of business users that can drive value from it
- You have analytical data on your customers but it’s not delivering the insight you seek
- You need to make the journey from descriptive analytics to prescriptive analytics with reporting, modeling and decision automation
- You are struggling to capitalize on the benefits available from machine learning and artificial intelligence
Who will benefit?
This solution is suitable for organizations looking to rapidly enhance their understanding of customer behavior and deepen their customer relationships. It is being used successfully in sectors like retail, banking, insurance and travel.
Typically, the business functions that will benefit from this technology are marketing, e-commerce, customer experience, customer insight, digital marketing, 1:1 marketing and data science.
How will this help you?
- Improve the customer experience
- Reduce costs in areas like customer acquisition and customer service
- Grow existing customer sales
- Optimize product and trading decisions
- Increase understanding of customer interaction and experience, regardless of channel
- A secure self-service environment focused on the needs of business users
- Reduced time to value for big data analytics projects
- A scalable and performant architecture designed to grow as client needs evolve
- Dedicated data storage for complete privacy compliance