The CDP Institute webinar, in association with Celebrus:

Customer Data Platforms in Financial Services

Thursday 28th June at 16.00 BST/London Time (11:00 EST)

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Financial services organisations are experiencing complexity and marketing challenges as they attempt to compliantly personalise and optimise the customer journey across a growing number of channels. Those who recognise that accurate, complete, and accessible customer data is essential for success, are turning to industry specialised Customer Data Platforms to solve many customer data challenges.

Join the CDP Institute and Celebrus to hear how leading banking and insurance organisations are leveraging Customer Data Platforms to transform their customer engagement programmes. This webinar will analyse the changing needs of financial services organisations and then identify the capabilities that they require from a Customer Data Platform.

CDP Institute founder David Raab will host this webinar. He will be joined by Matthew Tod, Chief Data Officer at Celebrus, for a discussion of the CDP Institute’s forthcoming paper which addresses Customer Data Platforms in financial services.

We look forward to welcoming you on 28th June at 4pm (BST).



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