Forrester's Total Economic Impact Study of Celebrus Cost Savings & Business Benefits Enabled by Real-Time Data & Decisioning

2.44x ROI
$15.4M sales lift due to personalization
100% eliminated time for data tagging

The commissioned Forrester Consulting Total Economic Impact (TEI) study surveyed a number of organizations to reveal their approach to AI and ML strategies, as well as the barriers to success they face. The Forrester Consulting team also conducted extensive research into a leading European bank’s use of Celebrus in combination with a best of-breed enterprise decisioning solution. This study examines the bank’s use of these technologies to achieve 1-to-1 personalization and quantifies the benefits they achieved through this project. It gives the clear business benefits and cost savings of Celebrus; the sales lift, ROI, improved customer experience and eliminated tagging costs.

Forrester’s TEI study aims to provide a framework to evaluate the potential financial impact of Celebrus on client organizations.

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