Forrester's Total Economic Impact Study of Celebrus Cost Savings & Business Benefits Enabled by Real-Time Data & Decisioning

2.44x ROI
$15.4M sales lift due to personalization
100% eliminated time for data tagging

The commissioned Forrester Consulting Total Economic Impact (TEI) report includes a Market Overview on current attitudes of data and AI as they relate to marketing goals, followed by a study on how Celebrus data is used by two interviewed organisations in the banking industry.

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Celebrus gives us an understanding of the customer journey. We can track all customer interactions to personalise our interactions with the customer. This gives us the ability, across all channels, to come back with relevant communications based on what the customer is doing.

Manager, Financial Services Organisation

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