Forrester's Total Economic Impact Study of Celebrus Cost Savings & Business Benefits Enabled by Real-Time Data & Decisioning

2.44x ROI
$15.4M sales lift due to personalization
100% eliminated time for data tagging

The commissioned Forrester Consulting Total Economic Impact (TEI) report includes a Market Overview on current attitudes of data and AI as they relate to marketing goals, followed by a study on how Celebrus data is used by two interviewed organisations in the banking industry.


Celebrus gives us an understanding of the customer journey. We can track all customer interactions to personalise our interactions with the customer. This gives us the ability, across all channels, to come back with relevant communications based on what the customer is doing.

Manager, Financial Services Organisation


Privacy settings

At D4t4 we are all the about the data. We are serious about data protection and your privacy so we will only collect your personal data and use it with your permission. We use cookies to collect statistics to optimize website functionality and deliver content tailored to your interests.

Our three categories of collection are detailed below.

Essential browsing only We will only collect the essential data required to enable core site functionality. We will not collect any personally identifiable information or behavioral data.
Browse anonymously We will only collect your browsing behavior on the website to help understand our customers' needs and improve the experience for everyone. We will not collect any personally identifiable information so we won't know who you are.
Personalized experience We will only collect information that allows us to identify you and make your browsing experience as smooth as possible by remembering your log in details and saved items. In the course of dealing with you, we may need to pass your personal data on to third-party service providers contracted to D4t4 Solutions.

You will be able to change your options at any time by clicking the Privacy settings link and our full Privacy Statement can be viewed by clicking the relevant link.